Executive Director Talks Water Efficiency in Calif.
Executive Director Ashley Boren speaks about Sustainable Conservation's efforts to help California farmers use water more efficiently to grow their crops. Increasing efficiency is necessary to support California's growing population, thriving agricultural sector, and imperiled fish and other wildlife.
Cutting farmers' water use by just 5% represents the amount of water 400,000 homes use in a given year - and about half the capacity of the Hetch Hetchy Reservoir.