Weeding Out Invasives
Through Sustainable Conservation’s PlantRight campaign, we’ve teamed up with Monrovia and other major plant growers and retailers to stop the sale of invasives – and trim the more than $80 million California spends each year on control and eradication.
“In collaboration with Sustainable Conservation, I learned that half of all invasive plants in California have origins in the horticultural industry. Realizing that this is a national issue with regional solutions, it was a natural fit for Monrovia to take the lead in helping fix the problem.”
A cornerstone of PlantRight’s approach is offering scientifically sound, non-invasive alternatives that not only look beautiful in the garden, but make economic sense to the industry.
“Our work together has really paid off,” explains Nicholas. “With the industry driving and Sustainable Conservation navigating, the number of invasive varieties for sale has plummeted by 75%.”
This includes major offenders like Arundo that not only damage the environment, but fuel wildfires and threaten homes.
PlantRight’s efforts have also resulted in a 70% drop in the number of independent and big-box retailers statewide selling invasives.
“Through PlantRight, the industry has proven itself as an effective leader in combating a serious environmental threat in a way that’s good for business,” states Nicholas. “There’s no problem we can’t beat with that combination.”
Learn more and join the PlantRight effort.